Imagine walking into a chemist shop for critical medical guidance… or asking a real estate agent for legal advice.
Doesn’t sound right, does it?
You would instinctively seek a qualified doctor or a lawyer—someone trained, regulated, and obligated to act in your best interest.
Then why do we not follow the same discipline when it comes to something as critical as our financial future?
At the recently concluded ARIA (Association of Registered Investment Advisers) conference, a stark reality emerged:
There are lakhs of mutual fund distributors, insurance agents, bankers, and countless unregistered finfluencers—all positioning themselves as “financial advisors”
Yet, there are less than 1,000 SEBI Registered Investment Advisers (RIAs)
And only a handful who offer truly fee-only, conflict-free advice
RIAs were introduced by SEBI (Securities and Exchange Board of India, Capital Market Regulator) in 2013 to separate advice from product sales.
And yet, more than a decade later, this ecosystem hasn’t grown meaningfully.
Why?
Because most investors still prefer:
“Free” advice
Or bundled advice—without fully understanding the long-term cost of conflicts
As Warren Buffett famously said:
“Never ask a barber if you need a haircut.”
If your financial advice comes from someone who earns by selling you a product, there is an inherent conflict of interest.
At Naveen Rego Capital, we believe financial planning is not about products—it is about you.
- Your goals
- Your fears
- Your behaviour
- Your financial freedom
We are a SEBI Registered Investment Adviser, committed to fee-only, unbiased advice.
We don’t sell products—we simplify financial lives.
Our fees are transparent, within SEBI limits, and often far more economical than the hidden costs of product-driven advice.
If you’d like to understand what you may have been missing all these years, feel free to connect.
And to our existing clients—your wealth is in safe hands.
Happy Financial Planning!
Naveen Julian Rego – CFP®
MD & Principal Officer
Naveen Rego Capital
SEBI Registered Investment Adviser
Reg No: INA000019211
BSE Membership ID: 2178
Date: 23-03-2026
Disclaimers:
1. Investment in the securities market is subject to market risks. Read all the related documents carefully before investing.
2. Registration granted by SEBI, membership of BSE and certification from NISM in no way guarantee performance of the intermediary or provide any assurance of returns to investors.
3. Financial products recommended by us which are under the jurisdiction of other regulators are beyond the scope of SEBI’s grievance mechanism.
